Selling downloads was perfected by iTunes over 10 years ago and selling ads to profit from piracy is as old as Google Adsense. Check out Andrew Keen’s interview with Bit Torrent founder Bram Cohen and Cohen’s unconvincing regurgitation of the Lessig excuses for stealing from artists.īit Torrent has been struggling for years to commercialize that installed base whether it’s through selling over 5 billion ads a month in the uTorrent browser or now by a supremely innovative business model–selling downloads. There’s nothing spontaneous about this company that suddenly are shocked, shocked that there is piracy going on with their application. This is a commercial company that improves and perfects its product and has done so for 13 years. And understand, this is not just some kid in a dorm room who came up with some software. Let’s be clear: Bit Torrent Bundles is taking advantage of an installed base of 170 million plus users that they obtained for one reason and one reason only–they have a product that they have perfected into the best tool for piracy in history. We remember those experiments too and we remember what was said after that fact. We know how this story ends as it did previously for both NIN and Radiohead.
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